8 Ways You Are Sabotaging Your Business
Does this sound familiar?
You’ve been building your business, direct sales or network marketing organization or start-up entrepreneur business, generating some leads, getting some sales, plugging right along.
There’s at least a little evidence you’ve doing something right.
But your cash flow could be better, and predictable, consistent results are still elusive. If you’re building a team, you could use a few more high-performing reps on your team.
If that’s accurate, let me ask you a serious question…
Do you ever feel like there’s something preventing you from being as successful as you could be?
Look, even the heavy-hitters entrepreneurs ask themselves that very question, realizing that…
Survival in business requires constant, never-ending improvement
No matter how successful you are, you can never become complacent.
To illustrate, allow me to tell you the story of the most successful U.S. submarine in the Pacific Theater during World War II.
The USS Tang (SS-306) enjoyed an incredible battle record under the command of Commander Richard “Dick” O’Kane, sinking 33 enemy ships in five patrols (a combat record still unsurpassed).
O’Kane received 3 Navy Crosses, 3 Silver Stars, a Purple Heart, a Legion of Merit, a Medal of Honor (the highest award for valor in action one can receive), and several other awards for his service, before retiring as a Rear Admiral in 1957.
Were O’Kane and crew wickedly effective? You bet.
But the Tang might have been even more successful – except for one fatal mistake.
On October 25, at 2:30am, the Tang engaged a heavily escorted convoy near Turnabout Island, as described in O’Kane’s Medal of Honor citation:
In defiance of the enemy’s relentless fire, he closed the concentration of ship and in quick succession sent 2 torpedoes each into the first and second transports and an adjacent tanker, finding his mark with each torpedo in a series of violent explosions at less than 1,000-yard range. With ships bearing down from all sides, he charged the enemy at high speed, exploding the tanker in a burst of flame, smashing the transport dead in the water, and blasting the destroyer with a mighty roar which rocked the Tang from stem to stern.
Tragedy struck when the Tang launched her final, fatally flawed 24th torpedo.
In the chaos of battle, the torpedo broached, immediately turned left, and circled back toward the Tang.
Using emergency power, O’Kane fishtailed his boat, changing course to clear the torpedo’s turning radius.
But this evasive maneuver didn’t work.
20 seconds after its launch, the torpedo struck the Tang amidships.
It left her not just dead in the water, but lost at sea, sinking in 180 feet of water.
Fortunately, Commander O’Kane and eight of his crew survived to tell the tale.
So what, you might be asking, does this digression into naval history have to do with business success?
Look, even the most successful network marketers can end up dead in the water, “lost at sea” by their own failure to recognize how they might be (unconsciously) sabotaging their own progress.
So to help you navigate the waters of network marketing in the 21st century, below you’ll discover the 8 fatal mistakes you might be making—right now—that will torpedo your own success.
Read on to see what course corrections will help you avoid the same fate as the Tang.
If you’re like most people, you went to school for twelve years to learn how to follow directions.
People told you what to do, and rewarded you for how well you followed their instructions.
Then you got a job, where somebody told you what to do.
Your raises and promotions depended on how well you followed their instructions.
But now, you’re in business for yourself.
Suddenly, nobody’s telling you what to do.
You might have lots of ideas, but nobody is there to give you instructions, schedules, or deadlines.
If you don’t “rewire” your mind to a business owner’s mindset, you’re torpedoing your own success.
Back in 1998, when I decided to do my business full-time after working it part-time for 3 years, I walked into my office and asked myself, “What do I do?”
I knew that I had to call people, make appointments, close sales, and recruit people into my business.
I realized very quickly that if I didn’t do something to make money that day, I wasn’t going to last full-time in my business very long.
I had lots of goals: how many people to contact, how many phone calls to make, and how many appointments to set every day.
But the bottom line was this: I needed to make money. Today. Tomorrow. Every single day.
I went to the office each morning with a business owner’s mindset…
- What do I have to do today to move my business forward?
- What do I have to do today to make money?
- What do I need to do to survive?
In those years, making phone calls worked. So I made phone calls.
Setting appointments worked. So I set appointments.
Follow up calls worked to close sales. So I followed up to close sales.
Nobody was going to write me a paycheck.
Nobody was going to tell me what I needed to do. I had to do it.
I was my own boss – and my own employee.
So, look at your business right now and ask yourself…
“Out of a dozen things that I have on my to-do list, what is THE ONE THING I can do today that will move my business forward?”
Focus on that one thing, and then DO that.
That’s the difference between being an employee and being a business owner.
I never stop being shocked when I see people spending their money to place ads – then backing away from asking for the sale.
Not asking for the sale is definitely going to torpedo your business.
You see, selling drives everything in our world.
I think some people are simply afraid to admit that they’re in the business of selling.
That may be because there’s this stigma about selling – the stereotype of the slimy used-car salesman or late-night infomercial huckster.
You definitely don’t want to be THAT person.
But here’s the thing: to make money, you have to sell.
And you can’t succeed in sales if you have a negative opinion about sales.
You can’t be shy about it.
But you don’t have to be pushy or aggressive or shady, either.
The truth is that the most successful salespeople are not pushy or aggressive.
They’re not afraid to ask for the sale or tell people that they work in sales.
They just know how to communicate.
Everything you enjoy in your life – from the groceries, to the computer, to that stuff you order from Amazon – all the luxuries you have are there because somebody made a sale.
So you can feel good about that.
Study how great, successful salespeople act, and what they’ve done to get ahead, and then work on acquiring those skills and transforming your attitude.
Lots of people are actually uncomfortable with the idea of making money.
Somewhere deep down inside, they might feel just a little bit guilty.
They might worry that making or having too much money makes them a bad person.
They might actually feel ashamed.
Maybe it has to do with their upbringing, their religious training, or their politics.
If you have issues like that, you’re torpedoing your own success.
Zig Ziglar said…
“You can have anything in life you want, if you help enough other people get what they want.”
As long as you focus on providing value, on solving other people’s problems, and on helping people get what they want, you can feel good about setting a price for it.
As a matter of fact…
The more value you provide, the more money you’re going to make.
So if you have issues about money, get over it!
Train yourself to feel good about making money.
If you’re reading this, I know you have invested time and money in books, courses, training, and coaching programs.
But buying the book or taking the course or whining to the coach isn’t good enough.
You have to work to learn new skills.
You have to continuously sharpen your saw.
The people who don’t take the time to develop skills are torpedoing their own success.
Let me give you an example.
I’m the Chief Copywriter at Elite Marketing Pro.
I’ve focused on writing sales copy, particularly e-mails and sales letters, for years.
I’m always working to get better at it – I’m always sharpening my saw.
One of the ways you learn to write copy is to study other people’s ads, and copy them by hand.
Sales letter after sales letter after sales letter, I write by hand three or four times a week.
Headlines, bullets, openings, closes – I copy them all by hand.
When you do that, get into the flow of the writing.
You learn the framework, the flow, and the structure of that writing.
This process creates a neurological imprint on your brain. And you get better. And it gets easier.
So here’s my advice.
Want to know how to get good at something?
Do it. Over, and over, and over again.
Do it three, four, five, ten, fifty, a hundred times, and you will get good at it – no matter how clumsy or uncomfortable you are when you start.
And when you get good at it, don’t stop.
Those people on your AWeber or Elite Marketing Pro list don’t even know you exist until you connect with them.
At the end of the day, you’re in the business of selling.
But who are you selling to? Who are you enrolling into your business?
If you want to build an audience, you must connect with people.
Because guess what…if you keep hiding behind your computer, unwilling to step out of your comfort zone and connect with people, you’re torpedoing your business’s success!
So how do you connect?
Choose a medium – a blog or Facebook post, an email, or a video post or a Facebook live.
Pick one. Just do it.
It’s just a matter of practice.
Do it enough and it will get easier. You might even get good at it!
You have to connect with people every single day.
If you don’t, they’re going to forget all about you and find someone else to follow.
You have to put your money on the line to run ads, buy traffic, and test campaigns so you can generate and analyze real results.
Ultimately, it’s the best education you’ll ever get.
I know it can seem a little bit scary.
After all, when you buy a book or a course, you get physical “stuff” (even if it’s online). You paid for it.
But when you buy traffic or place ads, Facebook charges your card, and the money seems to disappear into the “ether.”
But this investment is different than buying “stuff.”
It’s an investment in data, to learn what works and what doesn’t work.
If you’re not willing to invest in that data, how are you going to move your business forward?
Unwillingness to invest in necessary data will torpedo your business success for sure.
You don’t have to invest a lot of money to start with.
Start small, at say, ten dollars a day.
Once you get comfortable, you can increase your investment little by little to $20, $25, $30 a day or more.
In our business, a logical sequence of numbers creates results.
If you want to sell anything online…
- You have to place an ad
- That ad has to generate clicks
- Clicks have to generate leads
- Leads have to generate sales
You have to know how many clicks you need to create a lead, and how many leads to create a sale.
You have to know what those numbers are and how they work.
Let’s say you run an ad over time, and it generates 50 clicks, 5 leads, and zero sales.
It’s foolish to conclude…
“I haven’t made any money. 50 people clicked on my ad but nobody bought anything. Nothing’s happening!”
If you don’t understand your numbers, you will drive yourself crazy.
And you will torpedo your success.
Look at the reality of your numbers. Lots of things ARE happening….
- You’re learning whether the ad is working or not
- You’re learning who’s looking at your ad
- You’re generating some clicks and learning your clickthrough rate
- You’re generating some leads, but not enough leads to generate a sale
- You’ve learned that you need to generate fifty or a hundred or a hundred and fifty leads
- Then you can look at the numbers and ask, “Has anybody bought yet?”
Then you might conclude…
“My ad is working. I’m generating clicks. The leads either aren’t converting at all, or aren’t converting as fast as I’d like them to. What might I do about that?”
Learn your numbers.
If you want to get results, you must take action.
You need to do something every single day to move your business forward.
- E-mail your list
- Do a Facebook live
- Write a blog post
- Connect with people on Facebook
- Create a new ad
Do one of those things every single day.
I can’t imagine taking consistent action like that for 60-90 days and not getting results.
If you don’t take action, that torpedo is circling back around toward you right this very minute.
To be honest, most people aren’t consistent at taking action.
They’ll do it for a day or two – maybe a week at the most – and then look at their results.
And then they stop if they aren’t magically, instantly successful.
They don’t realize that results don’t necessarily show up the very day that you take the action.
Sometimes results take a while to develop and mature.
You must take action. You must take action consistently!
So there you have it – 8 ways you might be torpedoing your business.
As you look back over this list, see if you recognize yourself.
Then take consistent action to develop the skills that will help you correct your course, steer around these obstacles, and avoid torpedoing your own success.
Don’t end up dead in the water; lost in the rough seas of entrepreneurship!
If you’d like some help navigating, we’re here to help!
In fact, if you’d like to learn the latest, cutting-edge digital network marketing strategies to bring your network marketing business into the 21st century…
Then I strongly recommend signing up for Elite Marketing Pro’s FREE 10-Day Online Recruiting Bootcamp.
In it, you’ll learn the skills and strategies to attract people who are already interested in what you have to offer – so you won’t have to pressure, nag, or chase down anybody to “sell” them anything – EVER.
You’ll learn specific, proven actions to take that will help you attract a steady stream of leads online and grow your business right – so that people reach out to you.
It’s the same system we’ve used to create a multi-million dollar online “empire” in just a few short years, and we’ll help you create your own “fair winds and following seas,” allowing you to navigate toward the kind of success you’re aiming for.
So if you’re ready to get started…